The State of Etsy Pattern in 2024

Etsy Pattern is an ecommerce platform that lets Etsy merchants build a website as unique as their brand and expand their online sales beyond the Etsy marketplace.

In this report, we'll cover the following essential statistics on Etsy Pattern usage.

• Etsy Pattern growth
• Social media usage on Etsy Pattern stores
• Contact information on Etsy Pattern stores
• Top categories for Etsy Pattern stores
• Top countries for Etsy Pattern stores
• Number of employees for Etsy Pattern stores
• Number of products sold for Etsy Pattern stores
• Top Etsy Pattern technologies
• Top Shipping Carriers used by Etsy Pattern stores
• Etsy Pattern store top-level domain distribution
• Top Etsy Pattern stores
• New Etsy Pattern stores
• Stores switching to Etsy Pattern from other platforms
• Stores switching from Etsy Pattern to other platforms

You may also be interested in our article on the Growth of Etsy Shops Powered by Pattern: Stats and Figures.

Etsy Pattern Growth

At present, there are 10,557 live stores running on the Etsy Pattern platform.

Here is the historical growth of stores running Etsy Pattern.

• Etsy Pattern stores increased 6.8% quarter-over-quarter in 2024 Q1.
• Etsy Pattern stores increased 39% year-over-year in 2024 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Etsy Pattern store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Etsy Pattern Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 45.7% of Etsy Pattern stores.
• Facebook is used by 38.4% of Etsy Pattern stores.
• Pinterest is used by 15.6% of Etsy Pattern stores.

Contact Information On Etsy Pattern Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 10% of Etsy Pattern stores provide a phone number on their website
• 7% of Etsy Pattern stores have an email on their website

Top Categories For Etsy Pattern Stores

Here is the breakdown of industry verticals for stores on Etsy Pattern.

• 31.4% of Etsy Pattern stores sell Apparel products.
• 17.5% of Etsy Pattern stores sell Home & Garden products.
• 10.6% of Etsy Pattern stores sell Toys & Hobbies products.

Top Countries For Etsy Pattern Stores

Here are the top countries for stores using Etsy Pattern.

• 96.4% of Etsy Pattern stores are in United States
• 1.5% of Etsy Pattern stores are in United Kingdom
• 0.6% of Etsy Pattern stores are in Germany
• 0.5% of Etsy Pattern stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of employees.

• 100.0% of Etsy Pattern stores have Unknown employees.
• 0.0% of Etsy Pattern stores have 1 - 9 employees.
• 0.0% of Etsy Pattern stores have 25 - 49 employees.

Number Of Products Sold For Etsy Pattern Stores

Here is the breakdown of Etsy Pattern stores by the number of products that they sell.

• 35.7% of Etsy Pattern stores sell 1 - 9 different products.
• 10.9% of Etsy Pattern stores sell 10 - 24 different products.
• 10.0% of Etsy Pattern stores sell 25 - 49 different products.

Top Technologies on Etsy Pattern Stores

We're tracking 37 different technologies that have 46,354 collective installs on Etsy Pattern stores.

• Google Tag Manager is used by 100.0% of Etsy Pattern stores.
• Google Analytics is used by 100.0% of Etsy Pattern stores.
• reCAPTCHA is used by 100.0% of Etsy Pattern stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Etsy Pattern stores.

Top Shipping Carriers Used By Etsy Pattern Stores

• USPS is used by 6.1% of Etsy Pattern stores.
• UPS is used by 1.4% of Etsy Pattern stores.
• Fedex is used by 1.3% of Etsy Pattern stores.

Here are the top 10 shipping carriers across all Etsy Pattern stores.

Etsy Pattern Store Top-level Domain Distribution

.com is the most popular top-level domain for Etsy Pattern stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 83.8% of Etsy Pattern stores have a .com domain.
• 6.1% of Etsy Pattern stores have a .store domain.
• 2.9% of Etsy Pattern stores have a .net domain.

Top Etsy Pattern Stores

Here are the top stores, powered by Etsy Pattern, ordered by store rank.

New Etsy Pattern Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Etsy Pattern From Other Platforms

Over the last 90 days, Etsy Pattern has taken 99 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Etsy Pattern from competitive ecommerce platforms.

Stores Switching from Etsy Pattern To Other Platforms

Over the last 90 days, Etsy Pattern has lost 127 merchants to competitive platforms.

Here are the top Etsy Pattern stores that have recently changed to a competitive platform.

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