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The State of OpenCart in 2024

Updated May 3 2024

OpenCart is an open store ecommerce platform based on PHP and MySQL.

In this report, we'll cover the following essential statistics on OpenCart usage.

Download a complete list of OpenCart stores with a paid account.
Create a free account to get a feel for the data we provide.

OpenCart Growth

At present, there are 225,571 live stores running on the OpenCart platform.

Here is the historical growth of stores running OpenCart.

  • OpenCart stores increased 10.9% quarter-over-quarter in 2024 Q1.
  • OpenCart stores increased 66% year-over-year in 2024 Q1.
Quarter
Active Stores
2020 Q4
56,365
2021 Q1
66,063
2021 Q2
131,924
2021 Q3
148,964
2021 Q4
160,000
2022 Q1
160,952
2022 Q2
152,995
2022 Q3
147,533
2022 Q4
140,235
2023 Q1
215,773
2023 Q2
221,711
2023 Q3
228,562
2023 Q4
233,278
2024 Q1
224,523
2024 Q2 (to date)
225,571
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a OpenCart store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On OpenCart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 23.8% of OpenCart stores.
  • Instagram is used by 22.9% of OpenCart stores.
  • YouTube is used by 8.1% of OpenCart stores.
Type
Stores
Facebook
53,725
Instagram
51,557
YouTube
18,245
WhatsApp
15,684
Twitter
14,079
LinkedIn
6,026
Pinterest
3,949
Tiktok
2,469
Facebook Group
1,509
Snapchat
277
Yelp
72

Contact Information On OpenCart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 57% of OpenCart stores provide a phone number on their website
  • 43% of OpenCart stores have an email on their website
Type
Stores
Phone
129,661
Email
97,587

Top Categories For OpenCart Stores

Here is the breakdown of industry verticals for stores on OpenCart.

  • 7.4% of OpenCart stores sell Apparel products.
  • 4.9% of OpenCart stores sell Home & Garden products.
  • 3.1% of OpenCart stores sell Computers products.

Top Countries For OpenCart Stores

Here are the top countries for stores using OpenCart.

  • 16.9% of OpenCart stores are in Russian Federation
  • 8.0% of OpenCart stores are in Ukraine
  • 3.3% of OpenCart stores are in Turkey
  • 3.2% of OpenCart stores are in Greece
Country
Stores
18,135
7,534
7,295
6,757
4,567
3,257

With a paid account, stores can also be segmented by region and city.

Number Of Employees For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of employees.

  • 97.6% of OpenCart stores have Unknown employees.
  • 0.8% of OpenCart stores have 1 - 9 employees.
  • 0.6% of OpenCart stores have 10 - 24 employees.
Employees
Stores
Unknown
220,085
1 - 9
1,790
10 - 24
1,453
25 - 49
597
50 - 99
435
100 - 249
463
250 - 999
429
1000 - 4999
231
5000+
88

Number Of Products Sold For OpenCart Stores

Here is the breakdown of OpenCart stores by the number of products that they sell.

  • 18.7% of OpenCart stores sell 1 - 9 different products.
  • 13.0% of OpenCart stores sell 100 - 249 different products.
  • 11.7% of OpenCart stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
42,170
10 - 24
17,606
25 - 49
19,707
50 - 99
6,983
100 - 249
29,367
250 - 999
26,491
1000 - 4999
11,772
5000 - 9999
3,190
10000 - 24999
2,781
25000 - 99999
1,119

Top Technologies on OpenCart Stores

We're tracking 333 different technologies that have 576,864 collective installs on OpenCart stores.

  • Google Tag Manager is used by 37.1% of OpenCart stores.
  • Google Adsense is used by 36.9% of OpenCart stores.
  • Google Analytics is used by 27.6% of OpenCart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all OpenCart stores.

Technology
Stores
60,778
28,326

Top Shipping Carriers Used By OpenCart Stores

  • UPS is used by 1.9% of OpenCart stores.
  • Fedex is used by 1.1% of OpenCart stores.
  • USPS is used by 1.0% of OpenCart stores.

Here are the top 10 shipping carriers across all OpenCart stores.

Shipping Carrier
Stores
UPS
4,209
Fedex
2,418
USPS
2,264
Royal Mail
1,689
DHL
419
Australia Post
372
Correios
350
Canada Post
258
Correos
223
DPD
160

OpenCart Store Top-level Domain Distribution

.com is the most popular top-level domain for OpenCart stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 31.2% of OpenCart stores have a .com domain.
  • 15.5% of OpenCart stores have a .ru domain.
  • 6.0% of OpenCart stores have a .com.ua domain.
Top-level Domain
Stores
.com
70,443
.ru
34,997
.com.ua
13,553
.gr
6,792
.com.br
6,604
.co.uk
5,385
.shop
4,812
.ro
4,356
.com.tr
3,900
.net
3,656

Top OpenCart Stores

Here are the top stores, powered by OpenCart, ordered by store rank.

Name
Domain
Rank
Created
Jovani Official
1,772
2017/07/28
Good Smile Company US
2,596
2021/02/19
KODAK PIXPRO Digital Cameras
3,150
2016/12/30
Sceptre Inc.
3,899
2016/12/30
AGM Global Vision
4,431
2019/07/19

New OpenCart Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Aero Pilot
972,034
2024/05/03
Airox Charge Forever
2,346,408
2024/05/03
SDX Market
2,678,799
2024/05/03
Bubago
2,777,012
2024/05/03
Der Klemmenblog
3,006,416
2024/05/03

Stores Switching to OpenCart From Other Platforms

Over the last 90 days, OpenCart has taken 1,404 merchants from competitive ecommerce platforms.

Platform
Stores
124
38
27
19
15
11

Here are the top stores that have switched to OpenCart from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
appelboom.com
66,383
WooCommerce
2024/03/26
liki24.ro
129,959
Custom Cart
2024/02/08
Rezus
167,199
Custom Cart
2024/04/17
PROXIMA (ПРОКСІМА)
180,204
osCommerce
2024/03/25
Hoops Station Online Store
194,901
Unicart
2024/04/01

Stores Switching from OpenCart To Other Platforms

Over the last 90 days, OpenCart has lost 2,202 merchants to competitive platforms.

Platform
Stores
1,000
186
23
18
15
14

Here are the top OpenCart stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Redtape
17,452
Shopify
2024/02/21
Get Laid Beds
20,886
Custom Cart
2024/03/06
ByAnnie.com
32,655
Odoo
2024/04/05
www.offdecor.com
35,841
Custom Cart
2024/02/07
RussianTable
37,703
Shopify
2024/03/13

Get more insights on OpenCart stores

Our search interface is easy to use and helps you find the OpenCart stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on OpenCart stores, create a free account and have a look for yourself.