Shopify Stores in Germany

There are 81,586 live Shopify stores in Germany.

In this report, we'll cover the following essential statistics on Shopify stores in Germany.

• Shopify growth in Germany
• Top categories for Shopify stores in Germany
• Social media usage on Shopify stores in Germany
• Contact information on Shopify stores in Germany
• Shopify Plus Stores in Germany
• Provinces with the most Shopify stores in Germany
• Cities with the most Shopify stores in Germany
• Top Shopify apps in Germany
• Number of employees for Shopify stores in Germany
• Top shipping carriers for Shopify stores in Germany
• Top-level domain distribution for Shopify stores in Germany
• Top Shopify stores in Germany

Shopify Growth in Germany

Shopify's worldwide quarter-over-quarter growth has been quite impressive over the last few years, and that trend is visible within most countries.

• Shopify stores in Germany increased 10.3% quarter-over-quarter in 2024 Q1.
• Shopify stores in Germany increased 54% year-over-year in 2024 Q1.

Here is Shopify's quarter-over-quarter growth in Germany.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Categories For Shopify Stores In Germany

Here is the breakdown of industry verticals for Shopify stores in Germany.

• 6.4% of Shopify stores in Germany sell Apparel products.
• 2.5% of Shopify stores in Germany sell Home & Garden products.
• 1.8% of Shopify stores in Germany sell Beauty & Fitness products.

Social Media Usage On Shopify Stores In Germany

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 52.3% of Shopify stores in Germany.
• Facebook is used by 30.4% of Shopify stores in Germany.
• Tiktok is used by 13.3% of Shopify stores in Germany.

Contact Information On Shopify Stores In Germany

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 60% of Shopify stores in Germany have an email on their website
• 36% of Shopify stores in Germany provide a phone number on their website

Shopify Plus Stores In Germany

There are 1,591 Shopify Plus stores in Germany. For more information on Shopify Plus, read our Shopify Plus report.

Provinces With The Most Shopify Stores In Germany

It's relatively easy to identify the country in which an ecommerce store operates. However, very few ecommerce stores provide a location to the province-level or city-level and even fewer provide a street address.

Here is the province distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

• 15,763 Shopify stores in Germany are based in North Rhine-Westphalia.
• 9,900 Shopify stores in Germany are based in Baden-Württemberg.
• 8,726 Shopify stores in Germany are based in Bavaria.

Cities With The Most Shopify Stores in Germany

Here is the city distribution of Shopify stores in Germany. Note that we're only showing the top 15 locations here but you can see the full list within Store Leads.

• 15,644 Shopify stores in Germany are based in Unknown.
• 7,205 Shopify stores in Germany are based in Berlin.
• 3,563 Shopify stores in Germany are based in Hamburg.

Top Shopify Apps in Germany

Here are the top 10 apps, ordered by number of installs, across all Shopify stores in Germany.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Number of Employees for Shopify stores in Germany

• 95.1% of Shopify stores in Germany have Unknown employees.
• 2.6% of Shopify stores in Germany have 1 - 9 employees.
• 0.9% of Shopify stores in Germany have 10 - 24 employees.

Here is the breakdown of Shopify stores in Germany by the number of employees.

Top Shipping Carriers For Shopify Stores In Germany

• 3.6% of Shopify stores in Germany ship by UPS.
• 2.4% of Shopify stores in Germany ship by DHL.
• 1.4% of Shopify stores in Germany ship by Fedex.

Here are the top shipping carriers for Shopify stores in Germany.

Top-level Domain Distribution For Shopify Stores In Germany

.com is the most common top-level domain, by far, for world-wide Shopify stores. Some countries have been faster than others to adopt alternate (such as country-specific) top-level domains.

• 50.8% of Shopify stores in Germany have a .de domain.
• 35.5% of Shopify stores in Germany have a .com domain.
• 3.6% of Shopify stores in Germany have a .shop domain.

Here is the top-level domain distribution for Shopify stores in Germany.

Top Shopify Stores In Germany

Here are the top stores in Germany ordered by worldwide store rank.

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Installed Apps
• Theme and Theme Vendor
• Number of Products Sold
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Shopify
• Most Installed Shopify Apps